An early look at Pharrell Williams’ latest collaboration with Adidas

Photo: Adidas

Adidas have collaborated with Musician Pharrell Williams for some time now, on many popular sneakers, and we have just gotten a look at their next project. Reportedly made in celebration of the 50th anniversary of the Adidas Superstar, we are expecting their release before the end of the year.

Initially previewed over on Pharrell Williams’ Instagram page, we have now got official images from the brand with the three stripes themselves. The upper looks to be a simple white Primeknit, but with other colored Primeknit messily patched on. This includes a yellow strip, down the lateral side of the shoe, and black and green knit on the medial side. Other than that, the shoe is relatively plain, except for Pharrell’s “Human Race” branding on the heel, and 3M reflective material woven into the laces.

The Virginia born singer, designer and entrepreneur is most well-known in the sneaker world for his unique mono-colored NMD models that released back in 2016, but since then he hasn’t been able to reach nearly the same levels of hype on any of his other sneakers. He has recently collaborated on the BYW 2.0 and the Adidas 4D Runner that have both sat on shelves, and from the response toward his new Superstar model, it will likely meet the same fate. That in no way means it’s a bad model, and there are sure to be lots of people out there who like the sneaker, but if you are one of them, then maybe wait until it goes on sale before copping.